LANVIN <3 H&M
Like we all wished…Exclusive 2010 Holiday Collection from Lanvin to the H&M costumers closets. X+O
The respectable artistic director of Lanvin since 2001 Mr. Alber Elbaz confirmed the collaboration with H&M via Youtube and H&M‘s website at 8:00am (CET) September 2,2010. Lanvin has a reputable look that remains edgy and sophisticated by evolving. Bringing the concept of modern elegance, quality materials, and high definition silhouettes to a huge international brand such as H&M is allowing men and women world-wide to discover true extreme fashion-style. This move is making the fashionable, and an industry together by releasing luxurious products the public for a taste of chic. The mystery has been wiped out, although most are not surprised after hearing Alber Elbaz’s famous quote: “I prefer being relevant to being cool, because if you’re cool, you’re also cold the next day” on the voice over promotion clips. Fashion lovers will all be attending this wedding as the Fall/Winter 2010 Lanvin for H&M collection begins November 23,2010 for 200 stores across the globe. While the world does not have to wait completely, by watching the first full exclusive collection on hm.com on November 2,2010. H&M previously has collaborated with some of the greatest 21st century designers such as Stella McCartney, Karl Largerfeld, Comme des Garçons, and Sonia Rykiel, however, Lanvin, the French luxury design house may be the best fitting glass slipper to tell a beautiful fashion fairytale.
“What intrigued me was the idea of H&M going luxury rather than Lanvin going public.” -Alber Elbaz [H&M]
